Working with Masters of their Art

This week was Masterfit University week in Reno. We had a great time. It was a small crew this year. We bring a big group every other year in a collaborative way with specific goals and tasks. The “off years” we only send a new fitters.  The group this year started out as a rookie fitter (Florian) and a third year fitter (Eric) to mentor him and get continuing education for himself. Then I decided I should go along to do some networking (and play some Wheel of Fortune perhaps?). At the last moment John Oshima went along too. John has gone through the
most advanced classes probably 10 times, but he just loves
to hang out and talk boots, so he gave me his best “puppy dog look” and
got thrown into the mix.

So what goes on at these events? Masterfit is the most important educational organization for Boot fitters world wide. (http://masterfitu.com/). They have instructional classes in the United Sates, Australia, and Europe. Masterfit also develops boot fitting tools and fit aids, plus they run the industry boot test each year (http://masterfitinc.com/). In addition they are the organization behind America’s Best Bootfitters (http://www.bootfitters.com/). We go to many different Boot clinics, conferences, and seminars. Some of them effect our concepts and best practices here at the shop. Others are good excuses to ski and hang out with our peers with a little boot talk thrown in. Masterfit is the grandfather of them all and where most good fitters should start their journey. Masterfit has classes for all levels of fitters and sections that cover all types of knowledge including foot and skier evaluation, foot bio-mechanics, alignment issues, shell or liner modification techniques, and even the business aspect of boot fitting. There were probably 30 choices of classes in addition to the main content for each level. Certificates are given for attaining various levels of education. Very comprehensive. Super fun!

If you have been reading my blog over the years, you have already heard most of this and I just have to say it again. Masterfit is a great organization! I respect that they are simply trying to do the right thing by helping to provide a better experience for skiers. Yes, Masterfit is a business and they make money off some of the things that they promote. But the people behind it and who do the work are not in it for the money. If that was the goal, they would find other things to do. They are involved with skiing and bootfitting because they love it.

On the way home we were speaking of why we work in the shop and we are the same way. I have a team of people that are all basically under paid for the amount of knowledge, expertise, and skill they bring to the table. Most (probably ALL) of us could make more money doing something else. But this is more fun. It is more rewarding. We get to sell fun and lifestyle to people. Our customers love to come here. Not many people are excited to go to the DMV or to visit the Dentist. People love to come here. They come here to buy and maintain their toys. The shop puts visions of skiing into their heads and skiing makes people smile.

Masterfit is like that too I think. The instructors are all top notch, underpaid for their level of expertise, and having a great time while doing it. I have gotten to know most of the instructors pretty well over the years. They tend to work at resorts. This allows them to have the free time to teach until the tourists show up. It gives them the opportunity to submerse themselves in ski boots for a few months. They get to travel. Kitzbuhel Austria is not a bad gig for a week or so. Australia? Not so bad either. But mainly I think that these folks do it because it allows the skiers throughout the world have a better experience one boot at a time, and that is simply what a bootfitters mission is- or at least I think so, and I would like to think my entire staff agrees. Bootfitting is not a competition. It is a passion.

So there you go. Masterfit is simply a group of really passionate people who do their thing to make the world a better place. That holds true for the owners, the teachers, and the students. Hard to beat ‘eh? We are lucky folks…

 

Leave a Reply

Your email address will not be published. Required fields are marked *