We call Benelia “Aunt B” which says a lot. She can always be counted on for a smile and a hug. Benelia has been here since about the beginning of time and spends most of her time selling skis and accessories or working the front counter.
An expert on women’s skis, Benelia never misses a demo or any other company event; she has skied most of the woman’s skis made in the last decade or so. Benelia is also an associate level bootfitter, spends some time in rentals and even waxes the occasional ski. You can count on Benelia every weekend day that alma mater Cal does not play football.