Skiers Serving Skiers

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Proud supporters of the Bay Area ski community for more than 30 years, we’re the East Bay’s only specialty ski shop—a family-owned and -operated store dedicated to creating exceptional ski experiences for everyone.


Get the gear you need to make fresh tracks. From skis and boots to goggles and helmets, we carry a wide selection from top brands.

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Get a custom boot fit or restore your skis to peak performance with a tune, wax, or repair. With more than a century of combined expertise, our staff will get your gear into top shape.

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Rent skis, boots, and poles, as well as a variety of additional à la carte items. We service kids and adults, beginners to experts, and offer single-day to full-season packages.

Rent Now Rentals

Custom Boot Fitting

The right fit is the key to performance and enjoyment on the mountain.

Using everything from vintage cobbler’s tools to state-of-the-art scanning technology, our expert staff ensures you’re in the right boots, and that they’re properly fitted—so skiing is safer and more comfortable, whatever your ability level.

Get Fitted

Latest Resources

From expert tips to ski reports, get the latest information on ski equipment reviews, apparel and industry news. 

Good News For Skiers

Just recently Helm of Sun Valley in San Mateo changed hands. I think this is good news for skiers. Gary Hohl had been the owner for many years and had decided it was time. After a pandemic and then a very serious fire at the shop (which crippled them for the last few seasons) and […]

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A Tight Year

Well, this was the year of the Boa. That was the biggest news (and controversy) after the new product introductions last year at the Winter Sports Market trade show. In hindsight it seems even more that way. Things got tighter as the year went on. For the first time in memory, all regions of the […]

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How to Wax Your Skis at Home

This is the most simple of tech tasks and can save you lots of $$$; we encourage all skiers to consider doing wax work at home. IMPORTANT: We feel that waxing at home is easy and critical to your skis’ health and well being. To that end, we are happy to meet you at the […]

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What Our Customers Are Saying

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